I have recently asked a question to few startups that why they are avoiding thinking about search engine optimization. The most common answer I heard was SEO is like a huge and complicated thing that requires a lot of deep knowledge and of course money.
There is a myth out there that SEO is a complex thing so many companies choose to avoid it. Somehow it is valid, but SEO is pretty straightforward than they are thinking. And if you avoid SEO, you are turning your back at the greatest source of free and huge customers on the web - Search Engine.
At the same time, many businesses don’t realize that they are making it more difficult for search engine to discover their web content. Here are some points where you can improve your SEO,
- URL’s are filled with random symbols and characters that don’t make any sense.
- The title or heading of your page does not match with the content you have written on the page.
There are only two cases shown and if your website missing one of them, then you should improve your SEO for sure.
Don’t forget, your aim should be to allow search engine (Google, Yahoo, and Bing) to easily access and understand all the pages of the site. Take Google for an example, Google spiders crawl your pages and they try to follow the links on that page to get another page of the site. If you are succeed to do so, Google will index your whole website pulls all pages into its search engine.
Here, if you have accurate and descriptive page titles and descriptions, Google will able to batter resent your website content on the web.
This is the small scenario I have presented; SEO is something more than you think. To know more about Search Engine Optimization in Austin, Texas and how it work’s for your website, call Epidemic SEO today at 866.788.5765 for a free website analysis.
